EXAGGERATED ATHLEISURE WEAR

Womenswear Collection forecasted for Spring/Summer of 2019

This collection is in collaboration with Primark and is designed using customer profiling and trend forecasting. After research from primary and second-hand resources, the designed pieces of Exaggerated Athleisure Wear have 3 color ways from the sourced fabrics and a detailed tech pack for one of the looks is included. Designing with Primark’s consumer in mind, this 2D package also includes visual merchandising elements for envisioning how this collection will have launched as a promotional event that’s intent is to connect with consumers and offer attention and attraction to the brand in a new way.